When someone in the Triad asks “who should I call?” make sure it’s you.
A Founder seat makes you the ONE business in your category listed first, and first in line for every quote and referral request that comes through Highlight the Triad.
You’re good at what you do. Getting found shouldn’t be a second job.
People here are already asking Google, Facebook and their neighbors who to hire. If they can’t find you, the call goes to whoever they can find. A Founder seat puts you where they’re looking, before they’ve called anyone else.
We handle the setup. You run your business.
Claim your seat
Pick your category and check out. About two minutes.
Onboarding call
A 30-minute call. We build your listing and teach your AI assistant your business.
You’re live and first in line
We promote you, and referrals reach you first.
Referrals that arrive pre-screened.
The Highlight the Triad AI assistant talks with visitors, asks the right questions and screens each request before it reaches you. You hear from people who are ready to talk, not just people who clicked.
Everything in your Founder seat
Your seat
- Category exclusivity. Only ONE Founder per category. EVER.
- Priority placement over other paid listings
- First look at quote and referral requests that come through the site’s AI assistant
- Founder badge on your listing
Your listing, built to stand out
- Highlight business listing, professionally edited, SEO and AEO optimized, to help you be found online
- An AI assistant trained on your business, so visitors get accurate answers about you
- Unlimited deals every month, published for you
- Posting rights for Events, Jobs and News
Your first year, done with you
- Two private 60-minute Founder’s Hours: one-on-one business strategy sessions with Cynthia Chapman, MBA, Business Coach for the UNC Chapel Hill Executive MBA Entrepreneurship Program
- A feature article and news-style announcement about your business
- Ten (10) social media posts to promote the business, product or offer of your choice
- A review request kit to help you earn more Google reviews
- A 30-minute onboarding call
Every year
- A Local Market Gap Analysis, refreshed each year, showing where you stand online and where the gaps are
- A quarterly Founders-only AI session on Zoom, recorded so you can watch anytime
Two private strategy sessions with an MBA consultant.
A marketing veteran of 30 years, with 5 of them in the AI space. Business strategy sessions with an MBA consultant are normally $400 an hour. That is $800 of strategy time, included in your first year.
That’s all it costs to own your category on Highlight the Triad.
Less than a cup of coffee. For the only Founder seat in your category.
We keep doing it until it’s done right.
Your Founder package is delivered within 30 days of your onboarding call, and if something isn’t right, we keep working until it is.
We’re early, and we’ll say so.
Highlight the Triad is a business directory and community hub that’s just getting started, and Founders are the businesses it’s built around.
We don’t promise a specific amount of traffic, leads, or revenue. What we promise is to show up, deliver on our commitments, and make your success a priority.
We’ll work as hard for your success as we do for our own—because there is no success for Highlight the Triad without success for the businesses we serve.
Your success isn’t a side benefit of our mission. It IS our mission.
Can they find you?
Get a free Local Market Gap Analysis and see where your business shows up when Triad customers search, and where the gaps are.
Common questions
Why pay when a listing is free?
A free listing is a pin on the map. A Founder gets the exclusive category seat, priority placement and first look at referrals.
Do you guarantee leads?
No. We guarantee we will deliver everything listed here, and that we will put you first.
What if my category is already taken?
If another business already holds the Founder seat in your category, we recommend you sign up for a Highlight Pro listing to stay competitive. You can select that plan package here.
How does renewal work?
One annual payment at the same rate every year. Cancel any time by emailing [email protected].
Who is behind Highlight the Triad?
Highlight the Triad is a New Day Marketing, LLC company, based in Greensboro, NC. Our founder is a 30-year marketing veteran and an Entrepreneurship Business Coach with UNC-Chapel Hill’s Executive MBA program.
Your category has ONE Founder seat. Take it before a competitor does.
Claim My Founder SeatClaim your Founder seat
Pick your category and check out. About two minutes.